Digital gratitude amid a transforming management paradigm
Keywords:
цифровая благодарность, корпоративное признание, социальная интеграция, системная интеграция, акторно-сетевая теория, цифровое управлениеAbstract
This article examines a corporate recognition digital application as a pivotal mediator linking employees’ everyday practices, the corporate values transmitted by the application, and organizational managerial processes. Grounded in Actor-Network Theory (ANT), this study traces how the application, functioning as a technical artifact, is integrated into a network of relations alongside humans, regulations, and metrics, and how this network shapes interaction processes among users. Utilizing empirical data, the paper analyzes, on the one hand, the integration process of the application into the daily routines of its users (specifically, shifts in interaction pathways and forms of recognition) and, on the other hand, the application’s impact on the configuration of the gratitude network among these employees. The findings demonstrate that capturing micro-practices within a digital system renders them visible and manageable for executives. This visibility enables highly targeted managerial interventions and facilitates a paradigm shift toward data-driven management.Downloads
References
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